另一方面,在微短剧的火热下,各家长视频平台都有所行动。看似长视频平台在资金、制作和IP储备上都更有优势,但目前没有体现。
以电商行业为例,一家小型电商公司老板每天要登录多个后台,查看库存、对比竞品价格、调整定价,再检查广告消耗和ROI,最后导出报表生成日报。他希望用Agent自动化实现每天早上8点自动完成所有流程,团队只做策略判断。
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Something that used to come naturally is now a subject of longing and fascination, as if it were a rare anthropological phenomenon. Videos are springing up on social media, cataloguing encounters with the unknown “other”: earnest, well-meaning, wholesome videos, under the categories “social anxiety”, “extrovert” and “talking to strangers”. Many have the unstated theme of “out and about in the big city”. Some are personal experiments, often extremely ill-advised ones. Can you challenge yourself to tell a joke to an entire train carriage? What happens if you go up to an older woman and tell her she looks beautiful? The (usually young) person doing the filming is often trying to improve themself in some way or attempting to “be braver” or “less socially anxious”. The camera acts as their accountability partner. The people they’re talking to are relegated to the role of “task to be ticked off the list”. Either that or there’s a push towards a Hallmark card effect: “Look, other people are not as horrible as you thought.” (Cue swell of trending motivational audio.)